We are seeking a dynamic and innovative PR agency to support our ambitious marketing and place marketing plans.
We have recently appointed a separate agency to support our work in the lobbying and political sphere to ensure the voices of our members are heard. The agency interested in this tender will support our work in the following ways:
- Boosting footfall, awareness, and spending in the city
- Strengthening our brand and reputation
- Enhancing member satisfaction and engagement
- Driving economic growth and development
- Supporting consultation and re-election for a third BID Term
The BID team and board have an ambitious action plan with an exciting array of projects. The right agency will have excellent contacts across press, radio and TV etc. to promote these projects to both a B2B and a B2C audience depending on the project or campaign. The successful agency will also need an excellent team with skill sets in-house to help us mould these plans and take advantage of opportunities.
FOR Cardiff is regularly contacted by the press to ask for opinions, and quotes – both positive and negative. We would be looking for our agency to field those enquiries and then approach us with a suggested response on how best to engage.
It is also important for our agency to be aware of our longer-term aspirations and how our communications strategy and profile need to tie into a successful re-ballot in 2026.
Whilst no members of the SLT or marketing team are Welsh speakers as the BID for the capital city of Wales we appreciate and acknowledge the importance of using the Welsh language. We also have committed in our 2021-26 business plan to embracing Welsh culture more.
We seek to enter into a continual or ad-hoc relationship with a relevant agency, with a budget of £14,400 P/A to be reviewed annually. It would involve tight KPIs for both long- and short-term goals and regular bimonthly updates to report to the Board and team.
Finally, a large part of the role will be working closely with the Head of Marketing Lloyd Williams, and the team to help coordinate and roll out our marketing and communications strategy both B2B and B2C.
Interested?
If that sounds like something your agency would be interested in, then we are asking agencies to put together a presentation.
Presentations will take place the week of 16th December 2024 (we will be in touch to coordinate diaries to book in your slot), in that email we will also confirm the panel. Please leave an hour for this meeting and email lloyd@forcardiff.com as soon as you can to book your place.
We will look to appoint an agency by the end of December with working beginning from 13th January 2025.
Full details of what to include in the presentation can be downloaded here.