FOR Cardiff launches Christmas campaign to attract more visitors to the Welsh capital
Today (6 November), FOR Cardiff has announced a £50,000 Christmas campaign that will reach five
million people and position the capital as a top destination for shopping, dining, nightlife and family
entertainment this festive season, including brand-new Virtual Reality (VR) and Augmented Reality
(AR) experiences.
A television, radio and online advertising campaign is being targeted at families across South Wales,
Gloucester, Herefordshire and Bristol. The advert uses illustrations by local Cardiff artist, Jessica
Draws and positions Cardiff as the perfect family destination, whether it’s for Christmas shopping,
seasonal entertainment or just a chance to soak up the festive atmosphere.
Throughout December, a new entertainment attraction will take visitors of all ages on a sleigh ride
with Father Christmas, to the top of Snowdon or a picture-perfect winter wonderland snowball fight
in the three exciting adventures of The Capital VR experience, FOR Cardiff, FOR Christmas.
Running alongside the VR attraction, supported by Capital FM, Cardiff Present Hunt will challenge
smartphone owners to explore Cardiff in a race to find twelve presents to win gifts and be entered
into a prize draw to have their Christmas transformed. Using the app, present hunters must follow
clues to each gift, capturing them with their camera using augmented reality technology.