We understand that match days are some of the busiest days of the year for the city centre, and we want to make sure the city is showcased as the best it can be. Whilst we already provide additional cleansing and taxi marshalls to help with the safety and appearance aspects we wanted to bring something fun too! Which is why we worked with the number one student discount and offer card provider Unidays to bring a rugby game outside the Capitol Centre to entertain both locals and visitors. The campaign promoting Cardiff and encouraging people to come into the centre reached over 350,000 people.
“What drives us at UNiDAYS is a passion to give students the power to make every experience they have more valuable and rewarding. So, the chance to work with FOR Cardiff to develop some fun rugby focused activity on a match day, to entertain and attract the local student community, was perfect for us. And we know from working with other Business Improvement Districts around the country just how effective these partnerships can be, but the success of our collaboration with FOR Cardiff surpassed even our expectations. “This was one of the most successful events we’ve ever done, with hundreds of students engaging over the course of the day. We’re absolutely delighted with the news that footfall increased too.” Mai Fenton EMEA Marketing Director