Over the next few months two of Cardiff’s favourite bars will change their name and identity. Heidi’s on Mill Lane and Proud Mary Pub on St Mary’s Street are to be rebranded Barbara’s Bier Haus and Bonnie Rogues Pub. Neither venue will close and the transition from one brand to the other will happen seamlessly.
Thursday 24 October will see the big kick off for Bonnie Rogues with a weekend of live music, great food, happy hour, brunches and the biggest live sport.
Just in time for the Autumn internationals, Barbara’s Bier Haus will take over Heidi’s from Monday 4 November. There is a great week of fun activity planned with Ski Sunday, live music and après ski sing-a-longs, as well as the famous beer and Aperol Spritz towers.
Venue manager for Bonnie Rogues, Ben Browne, said:
“We can’t wait to introduce Bonnie to Cardiff and show the city what we can offer. Proud Mary has been amazing, but it’s time to build on what we’ve been doing for the last two years.”
Josh Donnelly, venue manager of Barbara’s Bier Haus, added:
“Just in time for the ski season, we will be hosting the best parties and really bring the mountain vibe to Cardiff.”
Proud Mary on Wind Street, Swansea will also rebrand as Bonnie Rogues Pub on Thursday 24 October.
The rebrand follows an impressive first six months of trading for operator NEOS Hospitality, which has announced a £25 million investment to grow its party bar business and increase its footprint across the UK.
NEOS’ Chief Executive Officer, Russell Quelch, said:
“This is an exciting phase for NEOS. We are confident that we have the winning formula to create seriously good fun spaces for people of all ages to eat, drink, dance, play and watch sports. Investing £25 million in our party bar concepts, starting with the opening of Barbara’s Bier Haus and Bonnie Rogues Pub in Cardiff and Swansea, will lay a solid foundation for the future growth of the business.”
NEOS Hospitality was formed in 2024, following the REKOM UK administration, and currently operates 19 venues across the UK employing 900 staff.